For Investors

THE
OPPORTUNITY.

A food innovation studio built to re-engineer the most-loved comfort food categories — starting with mac & cheese.

The Market

$5.4B AND
UNDER-SERVED.

The U.S. mac & cheese category is massive, beloved, and largely unchanged for decades. The better-for-you segment is growing fast — and no one has built a breakout brand in the protein-forward sauce format. That's the gap MELTED is built to own.
$5.4B
U.S. mac & cheese market size
Market research, 2024
~$1B
Better-for-you segment
Estimated, 2024
4%
Goodles market share after year one
Comparable brand data
↑
Protein-forward CPG is the fastest-growing better-for-you segment
Category trend data
Investment Thesis

WHY NOW.
WHY THIS.

01
Category Timing
The better-for-you mac segment is at the same inflection point protein snacks were in 2018. Early brand leadership in emerging better-for-you categories compounds significantly. Goodles proved it's possible — MELTED's sauce-only format is a more scalable, differentiated entry point.
02
Format Innovation
Every competitor sells full kits. MELTED sells sauce only — pairing with the protein pasta and gluten-free noodles consumers already buy. This isn't a new product category. It's a new entry point into an existing one, with a built-in audience that's already looking for it.
03
Studio Model
NXTBITE LABS is not a single-product bet. The studio model — identify, engineer, brand, scale — is designed to repeat across comfort food categories. MELTED is brand one. The methodology is the asset.
04
Brand Foundation
Most CPG startups underinvest in brand early and pay for it later. NXTBITE LABS is built brand-first — visual identity, voice, and digital presence are in place before launch. This compresses the timeline to earned media and retail readiness.
Differentiation

WHAT SETS US
APART.

Sauce Only
No competitor sells protein mac sauce independently. This format unlocks an audience that already buys premium pasta — we're not asking them to change their behavior, just upgrade their sauce.
20G Protein
Nearly 3x the protein of the leading boxed mac & cheese. Delivered through real dairy — not protein powder blends that affect taste. Nutrition without compromise.
Clean Label
No artificial dyes, no mystery ingredients. 40% less sodium than Kraft. Real cheese. A label that earns trust at the shelf and online.
Studio Model
MELTED is the first brand out of a repeatable system. Investors get exposure to a portfolio model — not a single product bet.
Traction

WHERE WE ARE.

3
Flavors developed
Live
Brand & web presence
Pre-launch
Building waitlist now
LET'S TALK.

If you're interested in learning more about NXTBITE LABS or MELTED, we'd love to connect.

Get In Touch ✦